Why Pink Floyd "Viral" Campaign

General discussion about Pink Floyd.
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cskg25
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Re: Why Pink Floyd "Viral" Campaign

Post by cskg25 »

snifferdog wrote:
Hudini wrote:As much as I like those vids, I think that they are too obscure to be interesting to a general audience. I mean, clocks in the sky? A bunch of hospital beds in front of Golden Gate? An average viewer would have to ask an inevitable WTF?! They should have probably stuck with the pig, flying by landmarks in countries they see as primary market for their product, but even that would be too obscure for people who haven't been in touch with Pink Floyd before, and creating a marketing campaign only for people who already know what's it all about could be a little bit counterproductive.
Which leads on to the question: who's going to be buying those new CDs? Newbies or the more hardcore Pink Floyd fans?
I would like them all, but I don't have any need for the extraneous crap (stickers, etc) so I for one won't be buying the "full" editions. However, DSoTM & WYWH (eventually) sound extremely enticing as a BD/5.1/24/96 prospect.

Damn you, record companies! Just give us the bloody MUSIC! LOL <.8.>
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cskg25
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Re: Why Pink Floyd "Viral" Campaign

Post by cskg25 »

Hudini wrote:
Jack Wolf wrote:I don't think new or casual fans are gonna throw that much money away in purchasing the immersion sets.
That's just what I'm talking about. Newbies will go for the Discovery sets, casual fans will go for Experience sets (since they feature the most popular albums with a handful of outtakes and similar stuff), die hard fans will go for Immersion sets. Each set has its own target audience. But, the marketing campaign doesn't make that clear well enough, and thus is quite ineffective.
Jack Wolf wrote:But if this marketing campaign is a huge success, then I think other bands like Led Zeppelin, Rolling Stones, etc, may follow suit.
I don't think so. Not because those other bands wouldn't do that, it's just because they probably wouldn't have that much to offer. Pink Floyd, at least throughout the 60s and the first half of 70s, have been quite a proliferous band, with much of their studio efforts never seeing the light of day on an official release, while they spent the second half of 70s practically hiding in plain sight, with such strict recording policies that to this day there are no officially released live recordings from that era. Pink Floyd still have too much things left somewhere in their vaults yet to see the light of day, unlike Led Zep, whose dead cow has been milked to ashes long ago, or the Stones, whose original albums include all kinds of songs, most of it the like of which Pink Floyd would never even consider recording professionally, and it's highly speculative if there's anything left that the world would really like to hear from them today.
Hear hear! The Stones have been overrated for, oh, about 40 years now ... [-D-]
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Keith Jordan
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Re: Why Pink Floyd "Viral" Campaign

Post by Keith Jordan »

Rome....

http://www.youtube.com/watch?v=esSIFYQwetk
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Re: Why Pink Floyd "Viral" Campaign

Post by Keith Jordan »

Los Angeles Division Bell one....

http://www.youtube.com/watch?v=QlFD_FOLufo
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Re: Why Pink Floyd "Viral" Campaign

Post by rovers95 »

I for one, am loving these videos, I think they are a great bit of fun and I don´t really care if they do the job marketing wise, it´s just nice to have something PF that`s "new" - I showed my German missus the Berlin one last night and she said "who put that cow on top of Brandenburg Gate?" :lol:
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Re: Why Pink Floyd "Viral" Campaign

Post by snifferdog »

I like them too. There's something likeable about them.
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Keith Jordan
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Re: Why Pink Floyd "Viral" Campaign

Post by Keith Jordan »

snifferdog wrote:I like them too. There's something likeable about them.
They are the sort of thing to go viral if you ask me! <.8.>
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Re: Why Pink Floyd "Viral" Campaign

Post by davidjay »

i don't know if these are posted in some other thread here, but these are nice previews of the new boxes:

http://www.youtube.com/watch?v=DWZ4G1EKtas

http://www.youtube.com/watch?v=F2g4RFPqTeI
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Re: Why Pink Floyd "Viral" Campaign

Post by Keith Jordan »

Battersea Power Station....

http://www.youtube.com/watch?v=JRFWsRHafeA
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Re: Why Pink Floyd "Viral" Campaign

Post by Flying pig437 »

nick's gone viral too. He seems to have been on everything lately. He was on Radcliff & Macone today.
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Re: Why Pink Floyd "Viral" Campaign

Post by Hudini »

Keith Jordan wrote:Battersea Power Station....

http://www.youtube.com/watch?v=JRFWsRHafeA
Well, that's an interesting twist over there. [-D-]
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Re: Why Pink Floyd "Viral" Campaign

Post by my breakfast. »

Keith Jordan wrote:Mexico....

http://www.youtube.com/watch?v=z3dCiBdc1_c
Nearly 49000 views! Shit got viral. Not.

This CGI sucks. Some guy made a video of various Starwars spacecraft flying around San Francisco and he did it better than this. Again, who did Pink Floyd hire to make this? Charlie Gilmour's prison buddies fresh from a morning's finger painting?

Pink Floyd co trying to muscle into the internet culture is like watching an elderly uncle trying to disco dance... its cute in a sort of misplaced way, but totally wrong on a number of levels.

This is the band that last did something notable using media when the VHS casette was the main breadwinner remember. They didn't even make 'interactive CD Roms' (lol those things sucked) like The Residents did. :? They have barely embraced visual technology since the '80s.
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Re: Why Pink Floyd "Viral" Campaign

Post by danielcaux »

my breakfast. wrote:This is the band that last did something notable using media when the VHS casette was the main breadwinner remember. They didn't even make 'interactive CD Roms' (lol those things sucked) like The Residents did. :? They have barely embraced visual technology since the '80s.
http://www.youtube.com/watch?v=bxyW0EFU5Gg

Hehehe that TV commercial for P·U·L·S·E was state of the art back then! :lol:

But even that one was better than these "viral" blips.
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Re: The art of fleecing the fans

Post by Idisaffect »

I don't understand what it is that I'm supposed to be impressed by. The art of fleecing the fans? That's all pink floyd does anymore. I have no desire to support pink floyd's grandchildren. Let 'em work for a living like the rest of us.
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Re: Why Pink Floyd "Viral" Campaign

Post by narigon »

http://www.youtube.com/watch?v=9daFtRTCqrI