Why Pink Floyd "Viral" Campaign

[cskg25]

As much as I like those vids, I think that they are too obscure to be interesting to a general audience. I mean, clocks in the sky? A bunch of hospital beds in front of Golden Gate? An average viewer would have to ask an inevitable WTF?! They should have probably stuck with the pig, flying by landmarks in countries they see as primary market for their product, but even that would be too obscure for people who haven't been in touch with Pink Floyd before, and creating a marketing campaign only for people who already know what's it all about could be a little bit counterproductive.

Which leads on to the question: who's going to be buying those new CDs? Newbies or the more hardcore Pink Floyd fans?

I would like them all, but I don't have any need for the extraneous crap (stickers, etc) so I for one won't be buying the "full" editions. However, DSoTM & WYWH (eventually) sound extremely enticing as a BD/5.1/24/96 prospect.

Damn you, record companies! Just give us the bloody MUSIC! LOL

[cskg25]

I don't think new or casual fans are gonna throw that much money away in purchasing the immersion sets.

That's just what I'm talking about. Newbies will go for the Discovery sets, casual fans will go for Experience sets (since they feature the most popular albums with a handful of outtakes and similar stuff), die hard fans will go for Immersion sets. Each set has its own target audience. But, the marketing campaign doesn't make that clear well enough, and thus is quite ineffective.

But if this marketing campaign is a huge success, then I think other bands like Led Zeppelin, Rolling Stones, etc, may follow suit.

I don't think so. Not because those other bands wouldn't do that, it's just because they probably wouldn't have that much to offer. Pink Floyd, at least throughout the 60s and the first half of 70s, have been quite a proliferous band, with much of their studio efforts never seeing the light of day on an official release, while they spent the second half of 70s practically hiding in plain sight, with such strict recording policies that to this day there are no officially released live recordings from that era. Pink Floyd still have too much things left somewhere in their vaults yet to see the light of day, unlike Led Zep, whose dead cow has been milked to ashes long ago, or the Stones, whose original albums include all kinds of songs, most of it the like of which Pink Floyd would never even consider recording professionally, and it's highly speculative if there's anything left that the world would really like to hear from them today.

Hear hear! The Stones have been overrated for, oh, about 40 years now ...

[Keith Jordan]

Rome....

[Keith Jordan]

Los Angeles Division Bell one....

[rovers95]

I for one, am loving these videos, I think they are a great bit of fun and I don´t really care if they do the job marketing wise, it´s just nice to have something PF that`s "new" - I showed my German missus the Berlin one last night and she said "who put that cow on top of Brandenburg Gate?"

[snifferdog]

I like them too. There's something likeable about them.

[Keith Jordan]

I like them too. There's something likeable about them.

They are the sort of thing to go viral if you ask me!

[davidjay]

i don't know if these are posted in some other thread here, but these are nice previews of the new boxes:

[Keith Jordan]

Battersea Power Station....

[Flying pig437]

nick's gone viral too. He seems to have been on everything lately. He was on Radcliff & Macone today.

[Hudini]

Battersea Power Station....

Well, that's an interesting twist over there.

[my breakfast.]

Mexico....

Nearly 49000 views! Shit got viral. Not.

This CGI sucks. Some guy made a video of various Starwars spacecraft flying around San Francisco and he did it better than this. Again, who did Pink Floyd hire to make this? Charlie Gilmour's prison buddies fresh from a morning's finger painting?

Pink Floyd co trying to muscle into the internet culture is like watching an elderly uncle trying to disco dance... its cute in a sort of misplaced way, but totally wrong on a number of levels.

This is the band that last did something notable using media when the VHS casette was the main breadwinner remember. They didn't even make 'interactive CD Roms' (lol those things sucked) like The Residents did. They have barely embraced visual technology since the '80s.

[danielcaux]

This is the band that last did something notable using media when the VHS casette was the main breadwinner remember. They didn't even make 'interactive CD Roms' (lol those things sucked) like The Residents did. They have barely embraced visual technology since the '80s.

Hehehe that TV commercial for P·U·L·S·E was state of the art back then!

But even that one was better than these "viral" blips.

[Idisaffect]

I don't understand what it is that I'm supposed to be impressed by. The art of fleecing the fans? That's all pink floyd does anymore. I have no desire to support pink floyd's grandchildren. Let 'em work for a living like the rest of us.

[narigon]